1st Policy is a company specialising in buying and selling endowment policies. The visual design is a copy of their old website, but uses standards-compliant website design methods to improve their Search-Engine Optimisation (SEO) results – see for example Google’s guidelines.
This design uses many of the features explained in the Website Features section – it is a dynamic design, using PHP to generate standards-compliant pages in HTML and CSS. The website is customer-editable, so the text on the various pages can be easily edited and uploaded using a Web interface. Transactions are tracked on the website using Google Analytics providing valuable feedback on the effectiveness of the design. The customer requests for valuations of endowment policies are managed by a MySQL database which can then be uploaded to the company’s computers using a bespoke program.